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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-179 LaVar Ball & Big Baller Brand
Description: LaVar Ball is trying to change the way the sports marketing game is played by creating Big Baller Brand, a lifestyle and apparel brand inspired by his three highly touted basketball playing sons, Lonzo, LiAngelo, and LaMelo. Brian Cristiano and Rob Cressy talk about why they like the idea of LaVar Ball taking control into his own hands and building a brand around his sons. Why should schools be able to get a piece of the action but not him? Could this be the start of a trend where parents build a brand for their kids before they turn pro...