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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-170 James Royer, Dir. of Digital Media & Strategy, Kansas City Chiefs
Description: James Royer, Director of Digital Media & Strategy for the Kansas City Chiefs, joins Brian Cristiano and Rob Cressy to share his keys to success for delivering engagement. The Chiefs ranked number one among all NFL teams in Facebook engagement, and number five in Twitter engagement. In the final eleven weeks of the NFL season their Instagram engagement increased from 22nd to 8th. What changed that allowed them to see such an increase? How are the Chiefs approaching Snapchat compared to other platforms? How important is video in their engagement strategy? Why is testing such a vital step in the fan...