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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-157 Kris Koivisto, Manager of Digital Content, Portland Trail Blazers - Digital Innovation
Description: Kris Koivisto, Manager of Digital Content for the Portland Trail Blazers, joins Brian Cristiano and Rob Cressy to talk about how the Trail Blazers recently won the NBA’s Digital Innovators of the Year award, their principles for engagement, how Damian Lillard’s rap career is integrated into their marketing, plus how pushing the limits on social engagement can both help and hurt.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of spor...