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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-155 Megan Ryan, Senior Director of Marketing Strategy, Atlanta Hawks - Fan Engagement & Growth
Description: Megan Ryan, Senior Director of Marketing Strategy for the Atlanta Hawks, joins Brian Cristiano and Rob Cressy to talk about the principles behind the Hawks being the best team to follow on social media (per Bleacher Report), how they measure engagement, work with the Atlanta rap scene (like 2 Chainz), approach growing their fanbase, Instagram vs Snapchat, and advice for other teams and CMO’s going from traditional to digital.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the ho...