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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-144 Scott Kegley, Executive Director for the Minnesota Vikings - Digital Storytelling
Description: Scott Kegley, Executive Director, Digital Media & Innovation for the Minnesota Vikings, joins Brian Cristiano and Rob Cressy to share his insight into how the Vikings digitally tell their story and engage fans. With so many content options, how do they decide what to post on which channels? How do they tell their story in the event the team loses or an adverse situation arises? What are his thoughts on Instagram vs Snapchat? What lessons has he learned that he can share with other professional sports teams and digital storytellers? What growth opportunities is he eyeing in 2017?In each episode of...