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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-142 Yellow Tail’s Inventive Marketing Around the SuperBowl
Description: What do you do when Anheuser-Busch has exclusive category ad rights for the Super Bowl, boxing out other alcohol brands and you still want to advertise for the big game? If you are Yellow Tail wine you go and purchase local TV ads in 70 markets across the US. Brian Cristiano and Rob Cressy dish about Yellow Tail’s creative way of finding a loophole in the system so they can still be part of the biggest event of the year. By advertising in 70 local markets they were able to cover 85% of the US, allowing them to be part of the co...