Want to create an interactive transcript for this episode?
Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-128 Another Example of Twitter Not Getting It
Description: Twitter just doesn't get it. A recent Digiday article talks about how there is a product in testing that'll allows brands to break down their streams into three distinct sections, essentially turning the profile pages into a customer service platform. Brian Cristiano and Rob Cressy dish about why this is a completely uninspiring idea by Twitter. Sure it's nice that brands can use featured tweets and custom profiles to better engage their audience in a customer service situation, but no one is going to profile pages. Why sell something that is unsellable?At the end Brian and Rob give actionable...