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Podcast: Banking on Digital Growth
Episode: 261) Content is a Conversation: Digital Marketing for Financial Brands and Services
Description: In the risk-averse industry of finance, digital content marketing can feel like traversing a minefield. As social media platforms continuously adjust their algorithms, many financial brands and fintechs struggle to keep up while using outdated traditional marketing tactics.
Anna Wolf, Owner and CEO of SuperScript Financial Marketing Agency, tells us why financial services need to stop touting digital content like a broadcast and treat it like a conversation.
Join us as we discuss:
- Why financial services are always a step behind in digital marketing (8:13)
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