Want to create an interactive transcript for this episode?
Podcast: The Power of Authority Spotlight
Episode: How To Build Successful Brands Through Neuroscience With Paul Zak
Description: Paul Zak is the Founder and Chief Immersion Officer of Immersion Neuroscience, a software platform allowing people to measure what the brain loves in real-time to improve outcomes in entertainment, education, training, advertising, and live events. He is a professor of economics, psychology, and management at Claremont Graduate University. Paul's ranked in the top 0.3% of most cited scientists, with over 170 published papers and more than 19,000 citations to his research.Paul, a TED speaker, media celebrity, and four-time tech businessperson, has been instrumental in initiating multiple interdisciplinary areas, such as neuroeconomics, neuromanagement, and neuromarketing. Screen Actors Guild member...