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Podcast: Get A Better Broadcast, Podcast and Voice-Over Voice
Episode: 0740 – The Tonal Scale on Political Voiceovers
Description: 2023.01.10 – 0740 – The Tonal Scale on Political VoiceoversWith negative ads, you are unlikely to be shouting and screaming in fury, instead, your style will be more measured and composed although still somewhere on the scale of:· Bewilderment· Disappointment · Concern· Incredulity· Sarcasm and snark · Dark sincerity· Righteous contempt · Quiet aggression· Disgust· AngerNegativity is not necessarily ‘shouting’. You don’t need projection and volume, you need to have mood and feeling. An attitude. And although unlikely on every line, if mentioning the candidate from ‘the other side’ you may want a tone of disgust or d...