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Podcast: Let's Talk Loyalty
Episode: #325: 7-Eleven with Raghu Mahadevan (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Key insights from Raghu Mahadevan, Chief Digital Officer for 7-Eleven, and his interview from November 2021.Tom Peace, from The Loyalty People, shares his insights from this fascinating interview where Raghu talks about some extremely interesting innovations that 7-Eleven uses to create customer engagement.7-Eleven had shared how their brand value is driven by customer loyalty and good old-fashioned service, convenience and customer experience as well as innovation.<...