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Podcast: That's What I Call Marketing
Episode: S2. Ep1: Thomas Barta "The 12 Powers of a Marketing Leader"
Description: With Thomas Barta. The new year is always a time when we think about our careers, goals, development plans. So what better time to have author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader Thomas Barta join me. For his book Thomas carried out the world’s largest study - involving over 68,000 assessments – on what makes for a successful change leader. Before writing his book Thomas had a marketing leadership role at Kimberly-Clark (Kleenex) before becoming a partner of McKinsey. As a dean of the firm’s highest-rated internal program, Thomas trained over a thousand McKins...