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Podcast: The Programmatic Digest
Episode: 114. Is Media Value is Based On Currency or Measurement? Seraj Bharwani Address
Description: This week we are excited to welcome Seraj Bharwani. He talks about currency and measurement. Also, this episode is where he addresses the question: Is media buying based on currency or measurement? Along with these, Seraj also touched based on brand safety. Timestamp: 00:01:22 - Who is Seraj Bahrwani 00:04:38 - Talking about the consumer journey 00:11:45 - The Journey Metaphor 00:13:04 - Democratizing programmatic advertising 00:13:17 - There should be no limits on what people want to run 00:14:45 - Communicating the end results to clients 00:17:34...