Want to create an interactive transcript for this episode?
Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 845 – Are You Whiffing the WIIFM?
Description: When I say "Whiff" what do you think of? Are you imagining a baseball, moving at 100 mph, dropping out of the strike zone as the batter takes a swing at strike three? Or are you thinking of waking up, and catching the smell of BACON wafting throughout your living space?
Have you heard the term "WIIFM"? I have said that people tune into two different radio stations... "WIIAM" and "WIIFM". WIIAM stand for "What is interesting ABOUT ME", and WIIFM stands for "What's In It FOR ME".
Many marketers use WIIAM or FOMO (fear of missing out) as a motivator...