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Podcast: Growth Talks with Raffaele Gaito
Episode: Effie Bersoux on Being an Agency Owner and Women in Growth
Description: On this episode of the podcast, I am delighted to be joined by Effie Bersoux, co-founder of two marketing agencies, GrowthRocks, and GrowthGirls. Effie's expertise is in data-driven marketing with a focus on creativity, she is an expert on data cleansing and creating credible sources of truth to drive growth.During the conversation, we delve into the challenges and opportunities of running a marketing agency, discussing the differences with being a freelance marketer.We also touch on the topic of diversity and the role of women in the field of growth marketing....