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Podcast: The Visionary Chronicles
Episode: The Visionary Brand | Brand Positioning | Selling Your Soul
Description: The Visionary Chronicles Podcast
CHRONICLE: January 11th, 2022
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"I put my heart and my soul into my work and have lost my mind in the process.."
                                                                                                    Vincent Van Gogh
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Brand Product Positioning | Selling Your Soul
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Over the years, we have seen brands come and go, each with a different reason for not surviving. But most, if not all, have made the crucial mistake of Selling their Soul.
This happens when a brand has carefully crafted a premium positioning in their respective marketplace and then decided to sell out and move into a channel their loyal customers did not expect or create a product not up to the brand's...