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Podcast: Green Beauty Conversations by Formula Botanica
Episode: The brand creating mascara tubes to last 2,500 years
Description: As indie beauty consumers, formulators and brand founders, we want to act responsibly when it comes to making, packaging, buying and disposing of our beauty products. Yet, for all our goodwill, it is incredibly difficult to know if the measures we are taking to reduce, reuse and recycle, plastic containers in particular, are making a difference. We've talked to pioneering indie beauty brands running some exceptional return and refill schemes, but our guest in this episode has flipped the idea to create refillable packaging designed to last - not just one or two refills nor a few...