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Podcast: Ten Years In The Making
Episode: Meal-Replacement Startup Scales to $30M in 4 Years with Matt Cauble
Description: As high-flying tech companies dominate the headlines, Matt Cauble’s approach to startup success took a different approach. He asked a simple question: What do people need? Matt is the co-founder of Soylent and Kin Euphorics, food and beverage companies that solve simple problems for everyday people. Soylent offers meal replacement options, saving time for on-the-go people, while Kin Euphorics boasts feel-good non-alcoholic drinks for those who want to socialize but avoid the booze. Today, Matt talks to me about how he uncovered the market opportunity for both companies, how he iterated the products before br...