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Podcast: The Dan Assor Show #eventprofs
Episode: E76: "In conversation with Tim Willoughby", Managing Director, Exhibitions at Mark Allen #eventprofs
Description: This week I spoke with Tim Willoughby, Managing Director, Exhibitions at Mark Allen, a family-owned media company which specialises in professional content and services for global audiences. The conversation includes:
The conversation includes;
Tim's background in the media and events industry
Introduction to Mark Allen
Growth through acquisitions
Effective ways to monetise & serve communities
What makes a good event? and has this changed over the years?
What are the most effective ways to mobilise audiences to attend events?
Sustainability in the events industry
What makes a good leader?
Talent: how can the industry attract candidates from o...