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Podcast: Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.
Episode: Extraordinary success needs your attention, with Neen James on the Personal Branding Entrepreneur Show
Description: Attention is one of the fundamental goals of digital marketing. Having a clear strategy for capturing and holding attention in order that you can communicate your value and build relationships with the people who need what you provide is so important, but also surprisingly hard.Many people resort to silly tactics to get attention, but when someone naturally captures your attention online and rapidly connects with you, it's very impressive. This week my guest is Neen James, author of Attention Pays, How to Drive Profitability, Productivity, and Accountability, and she's going to walk me through...