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Podcast: Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.
Episode: Belonging to the Brand, with Mark Schaefer
Description: Today we’re spending a little time with Mark Schaefer. Mark should not need any introduction - his books Known, The Content Code, Cumulative Advantage and Marketing Rebellion - should all have a home on any self respecting business owners shelf.I watched Mark’s talk a Social media Marketing works last year so I kind of knew what was coming next and this year’s book is not disappointing. Today we’re speaking ( among other things ) about Mark’s new book - Belonging to the Brand. About MarkMark W. Schaefer is a globally...