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Podcast: Sales Game Changers | Tips from Successful Sales Leaders
Episode: How a Read Offense Can Help You Bring Your Prospects the Deeper Value They Need Right Now with Well-Known Sales Expert Lance Tyson
Description: This is episode 303. Read the complete transcript on the Sales Game Changers Podcast website. LANCE'S TIP TO EMERGING SALES LEADERS: "There are two books on the top of my bookshelf - "All the Places You'll Go" and "Green Eggs and Ham." If you look up the amount of objections that are in "Green Eggs and Ham," you'll find there are 73 and the main objection is, "I don't like green eggs and ham." But the first objection is "I don't like Sam-I-Am." The first objection of the book is, "I don't like the salesperson!" You have...