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Podcast: Work From Your Happy Place with Belinda Ellsworth
Episode: Testimonials Are Key to Trustworthy Selling
Description: Testimonials are a powerful tool that can really get people to take action. As a seller, you may be familiar with promoting your products and trying to persuade buyers. But when someone else who has already bought the product leaves their own positive review, it can be much more effective in convincing buyers of its quality.Most infomercials don’t convert because they spend too much time talking about the product and not enough time talking about how it can benefit the user. To be more successful, people should focus on creating stories of people who have used the pr...