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Podcast: Let's Talk Loyalty
Episode: #328: Accor Hotels Live Limitless with Isabelle Birem (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Key insights from Isabelle Birem, the Senior Vice-President of Loyalty at Accor Hotels, from her interview from November 2021.Tom Peace, from The Loyalty People, shares his insights from this fascinating interview where Isabelle talks about some fascinating insight from the amazing Accor Live Limitless programme.Of particular interest is how Accor have ensured that loyalty is at the very heart of their brand marketing. Burn driving earn is...