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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Social Proof
Description: Social Proof Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Social proof is the idea that people look at others to see what they did and then copy their actions. The need for social proof can be found throughout the startup world. Customers will look to see if others have bought the product before they buy it. Investors will look to see if other investors have invested before they jump in. It’s one of the key points of influence. In fact, the term "social proof" was coined by Ro...