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Podcast: Taste Radio
Episode: How 'Patient Urgency' Helped SmartSweets Land A $360 Million Deal
Description: As a child, SmartSweets founder Tara Bosch used to eat candy for breakfast. As an adult, the entrepreneur is eating her competitors for lunch. Launched in 2016, Bosch created SmartSweets as an alternative to the vast majority of legacy candy brands whose products are made with high amounts of sugar and often include artificial colors and flavors. The Canadian entrepreneur was ambitious from the start, envisioning the company as a global player in the multi-billion dollar confectionary industry. Leading with a message of "Kick Sugar, Keep Candy," the brand markets a range of low-sugar candy in f...