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Podcast: The CMO Podcast
Episode: Heather Malenshek (Land O' Lakes) | Creating an Enterprise Purpose
Description: Heather Malenshek is the SVP and Chief Marketing Officer of Land O’Lakes. She is also a returning guest to the podcast; Heather joined us 3 years ago when she was the CMO at Harley Davidson. (You can listen here.) Land O’Lakes is a 100 year old farmer and retailer-owned cooperative. Its business goes way beyond the famous consumer dairy brand – with business units in animal feed, sustainable farming practices, and agricultural retail.  Heather was born and educated in Scotland, before beginning an international career on both the ad agency and client sides. She has worked at Land O’Lakes...