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Podcast: Conversational Selling
Episode: Lou Bortone: The Godfather’s Secret To Building Trust, Loyalty, And Earning Favors
Description: About Lou Bortone: Lou is a popular speaker, author, and ghostwriter of six business books. He has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. In this episode, Lou Bortone talks about video marketing and how to do it successfully. Lou shared his expertise as well as stories and quotes from the movie 'The Godfather', about loyalty, trust, and favors. In this episode, Nancy and Mark discuss:Building Brand Loyalty Through Video MarketingImportance of Loyalty in Business RelationshipsImportance of Authenticity in Video MarketingLeadership Lessons from The G...