Want to create an interactive transcript for this episode?
Podcast: The Marketing Playbook with Mark Friedman
Episode: Kim Miller - Global CMO of Toys"R"Us
Description: Kim Miller, the Global Chief Marketing Officer of Toys"R"Us at WHP Global, adds her page to the Marketing Playbook. Hear how to craft and deliver your story, know your target audience, execute an asset-light strategy, what a TV producer actually does, and Kim's stories from working with Billy Crystal, Rosie O'Donnell, and Martha Stewart. Connect with Kim on LinkedIn