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Podcast: The Content Cocktail Hour
Episode: The Advantages of Zero and First Party Data with Michal Leszczynski at GetResponse
Description:
Did you know that zero and first party data is your greatest advantage in marketing? Don’t believe us? Keep listening to Michal Leszczynski who is the Head of Content Marketing at GetResponse, a powerful email marketing tool. For good reason, there has been a pushback on third party data. Micheal defines zero and first party data and shares his best practices for email marketing. 0:00 Intro 1:14 Conversation with Michal 3:29 Shift from third party data 9:05 Privacy concerns 10:50 User personalization 12:15 Defining zero and first party data 16:00 Marketer mindset 21:11 Segmented lists of users 27:00...