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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Build a Moat
Description: Build a Moat Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Warren Buffet once said, “I look for economic castles protected by unbreachable moats.” In the startup world, investors look for a competitive advantage that can build a moat around the business. "Me too" businesses are difficult to fund because anyone can start one and compete. To build a moat around your business consider the following: Build switching costs into your product to make it more sticky. Create a brand that attracts others and is different from the comp...