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Podcast: Ask the Right Questions, The Sales and RevOps Podcast
Episode: Is Product Knowledge Important in Selling?
Description: Is product knowledge essential in sales? My answer - it depends.
Do you have a complex, expensive, or technical product? Then yes, it's vital for your salesperson to deeply understand your solution and be able to speak confidently about it.
But in smaller, simpler sales environments - you don't need that same level of knowledge. The wins come from identifying a prospect's pain and determining if your solution can solve it.
In this show, we explain why:
Salespeople need to understand what the product does. Still, it can't be a veil to...