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Podcast: Healthcare IT Today Interviews
Episode: Applying Marketing Skills from Other Industries to Healthcare
Description: One of the core aspects I wanted to incorporate into the healthcare and IT marketing conference when I started it was having voices from outside healthcare bring in external experience and knowledge that would make healthcare marketers stretch their thinking about how healthcare marketing should go. Often hearing this outside perspective means we adjust the approach a little because of privacy or other considerations, but it is powerful to explore how other industries are marketing. Â
Another way to approach this is to add someone to your healthcare marketing team who has experience in other industries. That's what hap...