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Podcast: New Books in Business, Management, and Marketing
Episode: Trend Forecasting and the Business of the Future
Description: Devon Powers, a professor of advertising, media, and communication at Temple University, talks about her book, On Trend: The Business of Forecasting the Future with Peoples & Things host Lee Vinsel. Powers’ book examines the world of futurists, cool hunters, and forecasters who sell people advice about tomorrow. Powers and Vinsel discuss about how we should think about the influence of such individuals, given that their predictions are often misleading and inaccurate. They also talk how the making of futures can become more just and inclusive. Learn more about your ad choices. Visit megaphone.fm/adchoices