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Podcast: The Tech Strategy Podcast
Episode: 4 Types of Intangible Assets in Digital Businesses (151)
Description: This week’s podcast is about why intangible assets are so important in operations, competitive moats and valuation. They are central to digital businesses - but confusing.You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.Here is the AI company Movio.laHere is the link to the China Tech Tour.McKinsey’s Framework for Intangible AssetsInnovation / Creative Assets. This is any time, effort or money spent developing intellectual property. This includes content creation, such...