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Podcast: The Content Cocktail Hour
Episode: Finding the Return on Investment from Your Content Marketing Program
Description:
Q3 was a particularly lean time for many companies, forcing executives to question the value of different teams and budgets. Thankfully, The Juice is already seeing things turn around in their final quarter. Today, Brett and Jonathan discuss the rising discussion around the ROI (return on investment) of marketing and content marketing.0:00 Introduction1:08 Conversation with JG4:20 Seeing the light after Q36:68 Mounting pressure on marketers9:05 Justifying value13:36 Measuring impact of content18:10 Forget your Buyer Personas21:16 Outro Join The JuiceModern Day Marketer The Newsletter (subscribe)...