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Podcast: Grassroots Marketing
Episode: Shorties Mini Pre-rolled Cannabis Joints Launch in Arizona
Description: Shorties Mini Pre-rolled Cannabis Joints Launch in Arizona and we learn more with Greta Brandt, President, The Flower Shop (TFS Brands).According to BDSA data, pre-rolls represent 11% of Arizona’s robust market sales— totaling $97.87M in cannabis products sold so far in 2022. But for the majority of occasional cannabis users, half-gram or full-gram pre-rolls may be too much to finish in one sitting. And FYI, relighting a used doobie does NOT taste or hit well. Enter Shorties, the Arizona-founded mini pre-roll brand bringing .35 gram pre-rolled joint to the cannabis market— and Grand Canyon State cannabis consumers get the fir...