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Podcast: Christopher Lochhead Follow Your Different™
Episode: Pricing: A (Surprising) Super Power with Dr. Rafi Mohammed, Pricing Expert, HBR Contributor, and Author of The 1% Windfall
Description: On this episode of Christopher Lochhead: Follow Your Different, we talk about Pricing, and how it can be a Superpower. Our guest, Dr. Rafi Mohammed explains how pricing strategy is one of the most underused power levers in business, and why you should start using it.
Dr. Rafi Mohammed has written over 90 articles on innovative pricing strategies for Harvard Business Review over the years. He is the author of The 1% Windfall: how successful companies use price to profit and grow and the art of pricing. Also, he has got a brand new HBR article out called Expand...