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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Anchoring
Description: Anchoring Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Anchoring is a cognitive bias defined by as the tendency to rely too heavily, or "anchor", on one trait or piece of information when making decisions (usually the first piece of information acquired on that subject) Investors tend to attach to the first thing startup pitches and stick with it. If the startup positions its deal as a service such as providing education technology, investors will view it as an ed-tech service. On the other hand, if the startup...