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Podcast: Let's Talk Loyalty
Episode: #66: Loyalty Statistics & Loyalty Programme Performance in India - What Does Success Look Like
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. On World Statistics Day, a group of experienced loyalty marketers in India collated their favourite loyalty statistics to help define what success looks like for a loyalty programme in practise. Mala Raj is a seasoned loyalty consultant who detailed some broad yet useful benchmarks for what loyalty marketers should be considering a good or great result.From member activity rates, to the lift in member value, potential reductions in member...