Want to create an interactive transcript for this episode?
Podcast: Marketing Against The Grain
Episode: This Leaked Memo From Yahoo Explains Why Big Businesses Fail
Description: What do failing big businesses have to do with marketing? Everything.Kipp and Kieran dive deep into how businesses that are positioned and differentiated, lead to how businesses evolve and sometimes fail. Press play to learn the importance of accountability and ownership, why it’s better to be wrong than indecisive, naming the problems in the business to prevent them, and more.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter...