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Podcast: Keep Optimising
Episode: Google Ads The Changes to Google Keywords Ads in 2023 with Imogen Collins
Description: Imogen Collins is Head of Delivery at Genie Goals, an award-winning agency driving results for ambitious eCommerce brands like mamas and papas, Smythson, Karl Lagerfeld, and Biscuiteers. Imogen has been helping brands improve their search engine marketing since 2013!Imogen talks about the key changes to Google Keywords ads in 2023. We unpack how Ad formats have changed greatly, the new goal-based campaign type Performance Max (aka PMax)keeping an eye on ROAS (Return on Ad Spend), responsive text ads – and the power of the full-stop.Digital Gearbox - grab one of 10 free one to one co...