Want to create an interactive transcript for this episode?
Podcast: Sweat Capital
Episode: #14 Oliver Baker: Why We Hired a Hollywood Star to Sell Electrolytes (ASX-Listed CEO)
Description: Charlie and Will are joined by Hyrdalyte North America (ASX:HPC) CEO, Oliver Baker, to discuss his pathway to becoming the CEO of an ASX-listed company and how his innate understanding of marketing and strategic partnerships has held him in good stead for this challenging role. Oliver has been facing some headwinds as they attempt to grow Hydralyte in America due to a slight variation in consumer preferences in which products that are tried and tested in one region may not be as hot overseas. To educate his consumer, Oli has partnered with Shay Mitchell - famous Canadian actress...