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Podcast: The Glossy Podcast
Episode: New Lively CEO Kristin DiCunzolo on the next era of the DTC brand
Description: For a company to grow, big changes must often be made. Such has been the case for Lively, a digitally native lingerie brand founded in 2015 by Michelle Cordeiro Grant. Since its inception, Lively has had much success navigating the crowded undergarment space, thanks in part to its prioritization of inclusion, community and connection, according to Cordeiro Grant. A few years into the brand's existence, Lively was acquired by Japanese lingerie company Wacoal in 2019 for $105 million. In August 2022, Cordeiro Grant announced she was stepping down. Kristin DiCunzolo, previously vp of marketing and direct sales at Wacoal America, was app...