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Podcast: The Revenue-Driven CMO
Episode: Micro-Testing Your Marketing - David Drotos - Performance Marketing Insiders - Episode # 086
Description: Today’s guest is a strategic marketing thought leader and has held roles at Fortune 100 companies as well as start-ups delivering profitable growth. He speaks insurance and digital fluently and has a deep understanding of MarTech.David Drotos is the Vice President & Head of Marketing at Equity Trust. David discusses where to start with your marketing strategy, how to reach conclusions using micro-testing, and why direct mail is such a tantalizing channel for marketers. Takeaways: Before deciding on the marketing tactics you’re going to use, you need to really understand who your customer is an...