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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Availability Heuristic
Description: Availability Heuristic Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The availability heuristic is a cognitive bias defined by as a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision. The availability heuristic operates on the notion that if something can be recalled, it must be important, or at least more important than alternative solutions which are not as readily recalled. Subsequently, under the availability heuristic, people tend to heavily weigh their judgments toward mo...