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Podcast: The Business Leader Podcast
Episode: Caspar Lee: From content king to entrepreneur and investor
Description: Embracing YouTube before most people had even heard of it, through perseverance and grit, Caspar Lee rose to become one of the biggest content creators on the planet.From his bedroom as a teenager in South Africa, he built his channel amassing a seismic following and leading him to collaborate with many of the world’s biggest stars including Dwayne ‘The Rock’ Johnson, Anna Kendrick, Ed Sheeran and Kevin Hart.Caspar leveraged his success and co-founded a global influencer marketing business. The company operates globally with 100+ employees and boasts many of the world’s leadin...