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Podcast: The Content Cocktail Hour
Episode: How to Integrate Content into Your Marketing Campaigns with Margarita Loktionova of Semrush
Description:
How do you integrate the right content into your campaigns? To answer this, Brett brings on Margarita Loktionova, the Content Marketing Lead at Semrush. Semrush is an online visibility management SaaS platform that’s been used by over ten million digital marketers. Her "Ultimate 2023 Guide to Content Distribution” is a valuable resource for marketers who want to succeed this year.0:00 Intro0:50 Conversation with Margarita1:50 SEM rush2:56 Ultimate 2023 Guide to Content Distribution5:08 Delegating7:33 Influencers and integrated campaigns15:40 State of content marketing20:30 Cross functional collaboration23:20 Final advice26:27 OutroSign...