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Podcast: The Politics of Everything
Episode: 38: The Politics of Business Innovation - Anneke van den Broek
Description: Anneke van den Broek is the Founder and CEO of Rufus & Coco, Australia's fastest growing and most awarded pet brand. Launched in 2008, the company is re-shaping the pet industry by offering ranges of well-branded and packaged product, covering horses to hamsters and from pet grooming tools to vitamins. Anneke has capitalized the global phenomenon of people viewing their fur babies or pets as humans and part of the family. Prior to running Rufus & Coco, Anneke ran a high-flying corporate career, in marketing and general management with roles at David Jones and Blackmores. Today she is here to...