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Podcast: The Agile Brand with Greg KihlströmŸ: Expert Mode Marketing Technology, AI, & CX
Episode: Life beyond third party cookies with Jascha Kaykas-Wolff, President at Lytics
Description: Leading customer data platform company Lytics recently released a white paper called âLife After the Third-Party Cookieâ which discusses what a world post-third party cookies looks like for both marketers and their customers.Today weâre going to talk about life beyond the era of the third-party cookie and what it means for both marketers and the customer experience and to help me discuss this topic, Iâd like to welcome Jascha Kaykas-Wolff, President at Lytics.RESOURCESLytics website: https://www.lytics.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagi...